Email marketing · 12 alternatives

Instead of Kit, try one of these 12.

Every alternative is lined up against Kit on what people actually switch for: price, open source, self-hosting, offline use and platforms. Kit sits in the first row, so you can see what you give up.

Show onlySorted by likes · 12 of 12
Alternative
Price
Open source
Self-host
Offline
Platforms
KitWhat you have now
Email built for creators and paid newsletters.
PriceFreemium
from $25/mo
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
The best-known email marketing and audience platform.
PriceFreemium
from $13/mo
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web · iOS · Android
Marketing, sales and service suite with a free CRM.
PriceFreemium
starter $15/seat
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
Email, SMS and CRM with a generous free tier.
PriceFreemium
from $9/mo
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
Simple, affordable email marketing with automation.
PriceFreemium
from $10/mo
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
Listmonk#5
Self-hosted newsletter and mailing list manager.
PriceFree
Open sourceYes
Self-hostYes
OfflineNo
Platforms
Web
Mautic#6
Open-source marketing automation platform.
PriceFree
Open sourceYes
Self-hostYes
OfflineNo
Platforms
Web
GetResponse#7
Email marketing suite with funnels, automation and webinar tools.
PricePaid
Open sourceNo
Self-hostNo
OfflinePartial
Platforms
Web · Android · iOS
Sendy#8
Self-hosted bulk sender that keeps costs low through SES.
PricePaid
Open sourceNo
Self-hostYes
OfflineNo
Platforms
Web
EmailOctopus#9
Low-cost email marketing built on top of Amazon SES.
PricePaid
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
Mailjet#10
Send marketing and transactional email via API or SMTP.
PriceFreemium
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
ActiveCampaign#11
Automation-heavy email and CRM for mapping customer journeys.
PricePaid
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web
Klaviyo#12
Ecommerce-focused email and SMS personalization platform.
PricePaid
Open sourceNo
Self-hostNo
OfflineNo
Platforms
Web

How to read this. “Yes” means fully supported by the maker. “Partial” means it works with caveats. Likes reflect community popularity; vendors can’t pay for them or for placement. How we compare.

Kit alternatives at a glance

Kit is a freemium email marketing app (from $25/mo). We compared 12 alternatives: 2 are open source, 2 are completely free, 3 can be self-hosted and 0 work fully offline. The most popular is Mailchimp, with 920 likes.

Most liked overallMailchimp

The best-known email marketing and audience platform.

Freemium
Best free optionListmonk

Self-hosted newsletter and mailing list manager.

Free · Open source · Self‑hostable
Best open-source optionMautic

Open-source marketing automation platform.

Free · Open source · Self‑hostable
Best to self-hostSendy

Self-hosted bulk sender that keeps costs low through SES.

Paid · Self‑hostable